BASED IN London
greece / Cyprus
Available ALL AROUNd
europe
UIUX / product design
+ design system ops
01
//Approach
Three Phases
//Approach
Three Phases
I'm Demitri
currently Based in london and cyprus.
I'm Demitri
currently Based in london and cyprus.
I am a forward-thinking UI/UX and Product Designer with a strong focus on innovation, usability, and scalable design systems. With expertise in design thinking, eco-systems architecture, and storytelling.
My approach in 3 steps
Understand
I begin by understanding the product’s purpose, key metrics, and target audience. Through user research—such as interviews, surveys, heatmaps, and competitor analysis—I gather insights into user behaviours and uncover pain points. Once I have a clear understanding, I define the problem.
Understand
I begin by understanding the product’s purpose, key metrics, and target audience. Through user research—such as interviews, surveys, heatmaps, and competitor analysis—I gather insights into user behaviours and uncover pain points. Once I have a clear understanding, I define the problem.
Understand
I begin by understanding the product’s purpose, key metrics, and target audience. Through user research—such as interviews, surveys, heatmaps, and competitor analysis—I gather insights into user behaviours and uncover pain points. Once I have a clear understanding, I define the problem.
Understand
I begin by understanding the product’s purpose, key metrics, and target audience. Through user research—such as interviews, surveys, heatmaps, and competitor analysis—I gather insights into user behaviours and uncover pain points. Once I have a clear understanding, I define the problem.
Design
Once I’ve identified and validated the problem, I move into the design phase, starting with low-fidelity wireframes to map out user flows and structure. I then create interactive prototypes in Figma, focusing on accessibility, consistency, and usability. Collaborating with stakeholders and developers, I gather feedback and iterate to ensure the design is both visually appealing and functionally seamless. I craft intuitive, user-friendly experiences that enhance engagement and usability.
Design
Once I’ve identified and validated the problem, I move into the design phase, starting with low-fidelity wireframes to map out user flows and structure. I then create interactive prototypes in Figma, focusing on accessibility, consistency, and usability. Collaborating with stakeholders and developers, I gather feedback and iterate to ensure the design is both visually appealing and functionally seamless. I craft intuitive, user-friendly experiences that enhance engagement and usability.
Design
Once I’ve identified and validated the problem, I move into the design phase, starting with low-fidelity wireframes to map out user flows and structure. I then create interactive prototypes in Figma, focusing on accessibility, consistency, and usability. Collaborating with stakeholders and developers, I gather feedback and iterate to ensure the design is both visually appealing and functionally seamless. I craft intuitive, user-friendly experiences that enhance engagement and usability.
Design
Once I’ve identified and validated the problem, I move into the design phase, starting with low-fidelity wireframes to map out user flows and structure. I then create interactive prototypes in Figma, focusing on accessibility, consistency, and usability. Collaborating with stakeholders and developers, I gather feedback and iterate to ensure the design is both visually appealing and functionally seamless. I craft intuitive, user-friendly experiences that enhance engagement and usability.
Measure
To measure success, I track key metrics such as user engagement, conversion rates, task completion time, and error rates. Usability testing, heatmaps, and analytics provide insights into how users interact with the design, allowing me to identify areas for improvement. By continuously refining the experience based on data-driven insights, I ensure that my designs are not only visually appealing but also effective in meeting user and business goals.
Measure
To measure success, I track key metrics such as user engagement, conversion rates, task completion time, and error rates. Usability testing, heatmaps, and analytics provide insights into how users interact with the design, allowing me to identify areas for improvement. By continuously refining the experience based on data-driven insights, I ensure that my designs are not only visually appealing but also effective in meeting user and business goals.
Measure
To measure success, I track key metrics such as user engagement, conversion rates, task completion time, and error rates. Usability testing, heatmaps, and analytics provide insights into how users interact with the design, allowing me to identify areas for improvement. By continuously refining the experience based on data-driven insights, I ensure that my designs are not only visually appealing but also effective in meeting user and business goals.
Measure
To measure success, I track key metrics such as user engagement, conversion rates, task completion time, and error rates. Usability testing, heatmaps, and analytics provide insights into how users interact with the design, allowing me to identify areas for improvement. By continuously refining the experience based on data-driven insights, I ensure that my designs are not only visually appealing but also effective in meeting user and business goals.
02
//Portfolio
2013 - 2025
//Portfolio
2013 - 2025
Latest
Portfolio
My creative spirit comes alive in the digital realm. With nimble fingers flying across the device.
03
//Who Am I
Since 2000
//Who Am I
Since 2000
More About
DEMITRI
More About
DEMITRI
I am a passionate product designer who thrives on problem-solving and offering solutions that give people the best experiences. I enjoy finding ways in which technology can help further enhance people’s
day-to-day lives.
I specialise in building design systems from the ground up, creating seamless ecosystems that unify products and enhance user experiences. With a keen eye for improvement, I craft designs that not only solve problems but also elevate the way people interact with technology.
04
//Services
Fast Delivery
//Services
Fast Delivery
services
Discover my range of services designed to elevate your product or brand to next level.
01
Design Systems
Variables, libraries and components
02
UX Design
Create the best experience the industry has to offer.
03
UI Design
Create all the UI elements for any product
04
Research & Analysis
UNDERSTAND
05
Measuring Metrics
How it performs
01
Design Systems
Variables, libraries and components
02
UX Design
Create the best experience the industry has to offer.
03
UI Design
Create all the UI elements for any product
04
Research & Analysis
UNDERSTAND
05
Measuring Metrics
How it performs
01
Design Systems
Variables, libraries and components
02
UX Design
Create the best experience the industry has to offer.
03
UI Design
Create all the UI elements for any product
04
Research & Analysis
UNDERSTAND
05
Measuring Metrics
How it performs
01
Design Systems
Variables, libraries and components
02
UX Design
Create the best experience the industry has to offer.
03
UI Design
Create all the UI elements for any product
04
Research & Analysis
UNDERSTAND
05
Measuring Metrics
How it performs
05
//Voice Of DEMITRI
Since 2015
//Voice Of DEMITRI
Since 2015
Good design is smooth. It guides users, making interactions feel natural rather than forced. The future of UX is all about reducing cognitive load and maximizing clarity.
The best products just work - so well that users keep coming back for more.
KISS: Keep it Stupid Simple.
06
//Stats
Fun Facts
//Stats
Fun Facts
Projects done
Projects done
Projects done
years of experience
years of experience
years of experience
recognitions
recognitions
recognitions
Happy Users
Happy Users
Happy Users
Happy Users
07
//Experience
2015 - Present
//Experience
2015 - Present
EXPERIENCE
HFM FOREX
UI / UX (FINTECH)
July 2024 - Present
Designing solutions for fintech by developing an ecosystem for a mobile and web app that enables traders to trade seamlessly across 40 countries, accommodating different languages and regulations. This requires a UI/UX that adapts to regional differences.
HFM FOREX
UI / UX (FINTECH)
July 2024 - Present
Designing solutions for fintech by developing an ecosystem for a mobile and web app that enables traders to trade seamlessly across 40 countries, accommodating different languages and regulations. This requires a UI/UX that adapts to regional differences.
HFM FOREX
UI / UX (FINTECH)
July 2024 - Present
Designing solutions for fintech by developing an ecosystem for a mobile and web app that enables traders to trade seamlessly across 40 countries, accommodating different languages and regulations. This requires a UI/UX that adapts to regional differences.
Deeprey MFD
UI / UX / DesignSysOps and Product Designer
Sep 2023 - July 2024
I designed cohesive user experiences across web, and MFD platforms for a marine-focused products, ensuring consistency and usability. I owned and managed the Design System while collaborating closely with the development team to streamline implementation. Throughout the design process, I contributed to research, UX design, prototyping, testing, and UI development, focusing on components like gauges, digital labels, and charts to enhance functionality and user engagement.
Deeprey MFD
UI / UX / DesignSysOps and Product Designer
Sep 2023 - July 2024
I designed cohesive user experiences across web, and MFD platforms for a marine-focused products, ensuring consistency and usability. I owned and managed the Design System while collaborating closely with the development team to streamline implementation. Throughout the design process, I contributed to research, UX design, prototyping, testing, and UI development, focusing on components like gauges, digital labels, and charts to enhance functionality and user engagement.
Deeprey MFD
UI / UX / DesignSysOps and Product Designer
Sep 2023 - July 2024
I designed cohesive user experiences across web, and MFD platforms for a marine-focused products, ensuring consistency and usability. I owned and managed the Design System while collaborating closely with the development team to streamline implementation. Throughout the design process, I contributed to research, UX design, prototyping, testing, and UI development, focusing on components like gauges, digital labels, and charts to enhance functionality and user engagement.
Silverrail
Lead Product Designer (RAILTECH)
April 2023 - Sep 2023
I directed design work from an external agency and conducted research to validate the app's direction. I created app maps, and user flows, and collaborated with developers to ensure seamless design implementation. Using Scrum, I tracked design progress while contributing to feature design and strengthening the design system.
Silverrail
Lead Product Designer (RAILTECH)
April 2023 - Sep 2023
I directed design work from an external agency and conducted research to validate the app's direction. I created app maps, and user flows, and collaborated with developers to ensure seamless design implementation. Using Scrum, I tracked design progress while contributing to feature design and strengthening the design system.
Silverrail
Lead Product Designer (RAILTECH)
April 2023 - Sep 2023
I directed design work from an external agency and conducted research to validate the app's direction. I created app maps, and user flows, and collaborated with developers to ensure seamless design implementation. Using Scrum, I tracked design progress while contributing to feature design and strengthening the design system.
Navico Group
UI / UX (MARINE TECH)
Dec 2018 – April 2023
I led mobile app design for multiple brands (B&G, Simrad, Lowrance, C-MAP), owning research to drive design decisions, managing prototyping, and ensuring pixel-perfect design delivery. I ensured cohesive product experiences across mobile apps and multifunction displays through rigorous testing and Design System management while also designing product pages for eCommerce to drive B2C and B2B sales.
Navico Group
UI / UX (MARINE TECH)
Dec 2018 – April 2023
I led mobile app design for multiple brands (B&G, Simrad, Lowrance, C-MAP), owning research to drive design decisions, managing prototyping, and ensuring pixel-perfect design delivery. I ensured cohesive product experiences across mobile apps and multifunction displays through rigorous testing and Design System management while also designing product pages for eCommerce to drive B2C and B2B sales.
Navico Group
UI / UX (MARINE TECH)
Dec 2018 – April 2023
I led mobile app design for multiple brands (B&G, Simrad, Lowrance, C-MAP), owning research to drive design decisions, managing prototyping, and ensuring pixel-perfect design delivery. I ensured cohesive product experiences across mobile apps and multifunction displays through rigorous testing and Design System management while also designing product pages for eCommerce to drive B2C and B2B sales.
Geeks Ltd
Lead UI Designer (Software development)
2015 - 2018
I managed and built a team of UI designers while collaborating with 80 developers to execute multiple projects. I conducted design workshops, provided art direction, and developed UX flows in partnership with clients and development teams. To enhance workflow efficiency, I integrated Scrum and agile methodologies, ensuring seamless project execution and collaboration.
Geeks Ltd
Lead UI Designer (Software development)
2015 - 2018
I managed and built a team of UI designers while collaborating with 80 developers to execute multiple projects. I conducted design workshops, provided art direction, and developed UX flows in partnership with clients and development teams. To enhance workflow efficiency, I integrated Scrum and agile methodologies, ensuring seamless project execution and collaboration.
Geeks Ltd
Lead UI Designer (Software development)
2015 - 2018
I managed and built a team of UI designers while collaborating with 80 developers to execute multiple projects. I conducted design workshops, provided art direction, and developed UX flows in partnership with clients and development teams. To enhance workflow efficiency, I integrated Scrum and agile methodologies, ensuring seamless project execution and collaboration.
08
//Cerificates
Recognition
//Cerificates
Recognition
Certificates
Memorisely Design Systems
Bootcamp USA - Remote
2024
The Memorisely Design Systems Bootcamp is an 8-week, part-time, live online program designed to help designers build and scale design systems effectively. The course focuses on design tokens, components, foundations, and governance while providing a hands-on learning experience with Figma case studies, live classes, and weekly feedback.
Memorisely Design Systems
Bootcamp USA - Remote
2024
The Memorisely Design Systems Bootcamp is an 8-week, part-time, live online program designed to help designers build and scale design systems effectively. The course focuses on design tokens, components, foundations, and governance while providing a hands-on learning experience with Figma case studies, live classes, and weekly feedback.
Memorisely Design Systems
Bootcamp USA - Remote
2024
The Memorisely Design Systems Bootcamp is an 8-week, part-time, live online program designed to help designers build and scale design systems effectively. The course focuses on design tokens, components, foundations, and governance while providing a hands-on learning experience with Figma case studies, live classes, and weekly feedback.
Web design and Development
Postgraduate at Birkbeck Universtity of London
2018
I have successfully completed the Postgraduate Certificate in Web Design and Development at Birkbeck, University of London, where I focused on a user-centered approach to website creation and implementation using standards-compliant and accessible coding practices.
Web design and Development
Postgraduate at Birkbeck Universtity of London
2018
I have successfully completed the Postgraduate Certificate in Web Design and Development at Birkbeck, University of London, where I focused on a user-centered approach to website creation and implementation using standards-compliant and accessible coding practices.
Web design and Development
Postgraduate at Birkbeck Universtity of London
2018
I have successfully completed the Postgraduate Certificate in Web Design and Development at Birkbeck, University of London, where I focused on a user-centered approach to website creation and implementation using standards-compliant and accessible coding practices.
09
//Title
Sub Title
//Title
Sub Title
Stack & Tools
Figma
My Current Design Tool
98%
Figma is a cloud-based design and prototyping tool used for creating user interfaces, wireframes, and collaborative design projects in real time.
Figma
My Current Design Tool
98%
Figma is a cloud-based design and prototyping tool used for creating user interfaces, wireframes, and collaborative design projects in real time.
Figma
My Current Design Tool
98%
Figma is a cloud-based design and prototyping tool used for creating user interfaces, wireframes, and collaborative design projects in real time.
FRAMER
My Current Web design platform
95%
The internet is your canvas. Framer is where I design and publish stunning sites.
FRAMER
My Current Web design platform
95%
The internet is your canvas. Framer is where I design and publish stunning sites.
FRAMER
My Current Web design platform
95%
The internet is your canvas. Framer is where I design and publish stunning sites.
HTML / CSS
front end development
92%
I have a strong understanding of the fundamentals of HTML and CSS, including structuring web content with semantic markup and styling it using responsive and accessible design principles.
HTML / CSS
front end development
92%
I have a strong understanding of the fundamentals of HTML and CSS, including structuring web content with semantic markup and styling it using responsive and accessible design principles.
HTML / CSS
front end development
92%
I have a strong understanding of the fundamentals of HTML and CSS, including structuring web content with semantic markup and styling it using responsive and accessible design principles.
Apple
Macbook Pro
M4
I primarily work on a Mac.
Apple
Macbook Pro
M4
I primarily work on a Mac.
Apple
Macbook Pro
M4
I primarily work on a Mac.
010
//Testimonial
Voices
Trusted By
leading Brands
Knut Frostad
CEO NAVICO
"I have truly enjoyed working with Demitri - a great eye for design and story telling. He knows better than most what "good looks like" and makes it happen. A great and colourful colleague too. Will miss working with him..."
SOMAYEH AGHNIA
CEO GEEKS
"Demitri is a pool of talent and brilliance. His passion for excellence in design is inspiring. Demitri expanded Geeks' design capabilities and constantly transferring his knowledge to the team and training other designers. "
Adrien Pons
DESIGN LEAD - PWC
"He was leading the creative team with constant positivity, professionalism and proactivity! Multi skilled designer with a huge personality, Demitri will definitely have a positive impact on you."
//Testimonial
Voices
Trusted By
leading Brands
Knut Frostad
CEO
"I have truly enjoyed working with Demitri - a great eye for design and story telling. He knows better than most what "good looks like" and makes it happen. A great and colourful colleague too. Will miss working with him..."
SOMAYEH AGHNIA
CEO GEEKS
"Demitri is a pool of talent and brilliance. His passion for excellence in design is inspiring. Demitri expanded Geeks' design capabilities and constantly transferring his knowledge to the team and training other designers. tuitive and user-friendly everything felt.
Kate Mccalilster
Home Advisor, Apple
"He was leading the creative team with constant positivity, professionalism and proactivity! Multi skilled designer with a huge personality, Demitri will definitely have a positive impact on you."
Knut Frostad
CEO
"I have truly enjoyed working with Demitri - a great eye for design and story telling. He knows better than most what "good looks like" and makes it happen. A great and colourful colleague too. Will miss working with him..."
SOMAYEH AGHNIA
CEO GEEKS
"Demitri is a pool of talent and brilliance. His passion for excellence in design is inspiring. Demitri expanded Geeks' design capabilities and constantly transferring his knowledge to the team and training other designers. tuitive and user-friendly everything felt.
Kate Mccalilster
Home Advisor, Apple
"He was leading the creative team with constant positivity, professionalism and proactivity! Multi skilled designer with a huge personality, Demitri will definitely have a positive impact on you."
Knut Frostad
CEO
"I have truly enjoyed working with Demitri - a great eye for design and story telling. He knows better than most what "good looks like" and makes it happen. A great and colourful colleague too. Will miss working with him..."
SOMAYEH AGHNIA
CEO GEEKS
"Demitri is a pool of talent and brilliance. His passion for excellence in design is inspiring. Demitri expanded Geeks' design capabilities and constantly transferring his knowledge to the team and training other designers. tuitive and user-friendly everything felt.
Kate Mccalilster
Home Advisor, Apple
"He was leading the creative team with constant positivity, professionalism and proactivity! Multi skilled designer with a huge personality, Demitri will definitely have a positive impact on you."
Knut Frostad
CEO
"I have truly enjoyed working with Demitri - a great eye for design and story telling. He knows better than most what "good looks like" and makes it happen. A great and colourful colleague too. Will miss working with him..."
SOMAYEH AGHNIA
CEO GEEKS
"Demitri is a pool of talent and brilliance. His passion for excellence in design is inspiring. Demitri expanded Geeks' design capabilities and constantly transferring his knowledge to the team and training other designers. tuitive and user-friendly everything felt.
Kate Mccalilster
Home Advisor, Apple
"He was leading the creative team with constant positivity, professionalism and proactivity! Multi skilled designer with a huge personality, Demitri will definitely have a positive impact on you."
011
//FAQ
Concerns
Frequently
Asked Questions
01
How long have you been working in UI/UX design?
02
What’s your approach to working under tight deadlines?
03
Have you designed for mobile and web? And which do you prefer?
04
What industries have you designed for?
05
Do you lean more toward UI design or UX design?
06
Are you eligible to work in the UK? or Europe?
011
//FAQ
Concerns
Frequently
Asked Questions
01
How long have you been working in UI/UX design?
02
What’s your approach to working under tight deadlines?
03
Have you designed for mobile and web? And which do you prefer?
04
What industries have you designed for?
05
Do you lean more toward UI design or UX design?
06
Are you eligible to work in the UK? or Europe?
//FAQ
Concerns
Frequently
Asked Question
How long have you been working in UI/UX design?
What’s your approach to working under tight deadlines?
Have you designed for mobile and web? And which do you prefer?
What industries have you designed for?
Do you lean more toward UI design or UX design?
Are you eligible to work in the UK? or Europe?
011
//FAQ
Concerns
Frequently
Asked Questions
01
How long have you been working in UI/UX design?
02
What’s your approach to working under tight deadlines?
03
Have you designed for mobile and web? And which do you prefer?
04
What industries have you designed for?
05
Do you lean more toward UI design or UX design?
06
Are you eligible to work in the UK? or Europe?
Let'S WORK
TOGETHER
BASED IN london, GREECE / cyprus
UI UX / PRODUCT DESIGN + DESIGN SYSTEM OPS
currently based in London, CYPRUS, and Greece. I am a user-centered designer with a strong passion for creating intuitive and impactful experiences. I have published an illustration book, launched over 10 apps on Android and iOS, and designed for e-commerce, SaaS systems, and web solutions. I continually strive for excellence and look forward to the future of design.
Let'S WORK
TOGETHER
BASED IN london, GREECE / cyprus
UI UX / PRODUCT DESIGN + DESIGN SYSTEM OPS
currently based in London, CYPRUS, and Greece. I am a user-centered designer with a strong passion for creating intuitive and impactful experiences. I have published an illustration book, launched over 10 apps on Android and iOS, and designed for e-commerce, SaaS systems, and web solutions. I continually strive for excellence and look forward to the future of design.
Let'SWOrK
TOGETHER
currently based in London, CYPRUS, and Greece. I am a user-centered designer with a strong passion for creating intuitive and impactful experiences. I have published an illustration book, launched over 10 apps on Android and iOS, and designed for e-commerce, SaaS systems, and web solutions. I continually strive for excellence and look forward to the future of design.
Let'S WORK
TOGETHER
BASED IN london, GREECE / cyprus
UI UX / PRODUCT DESIGN + DESIGN SYSTEM OPS