B&G sailing reserach
I embarked on a journey to explore the question, "What is the future of our sailing app?" with the primary goal of prioritising the user. This meant delving deep into understanding the needs, challenges, constraints, limitations, and desires of our sailors.
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Did we carry out both qualitative and quantitative research? Absolutely. The purpose? Our qualitative research aimed to engage in one-on-one conversations with our typical users to discern any recurring patterns and themes. We sought to grasp what matters most to our sailors, what they enjoy, what they dislike, and how they vary from one another. From this data, we formed hypotheses.
Our quantitative research sought to provide further insight into the sailors' needs, challenges, and desires. We surveyed 650 sailors with a set of questions specifically designed for them.
This quantitative data allowed us to test and compare our hypotheses against our qualitative findings, aiding us in drawing conclusive insights. Furthermore, we conducted an additional profiling survey to define our user persona.
